Core concept

Zhaochi Vision

Become a Chinese company that is respected by consumers around the world.

Zhaochi mission

We are committed to providing consumers around the world with energy-saving, environmentally friendly, high-quality, high-tech products and excellent services to enhance the quality of life of consumers.
We create value for our customers, employees, shareholders, society and channel partners with honest and efficient operations.

Talent development

Give me a fulcrum, I can pick up the earth! -----The passion and self-confidence of Zhaochi employees Zhaochi has been pursuing the humanistic concept of "care for employees, people-oriented", fully giving employees the space for development, and creating an excellent talent development platform for every hard-working employee. .
Enterprise Talent Development Needs = Enterprise Growth + Career Planning in line with employee needs + Sound training system + Incentive and adequate compensation system

Career planning that meets employee needs

The company has always advocated people-oriented, from the career development mode, to give employees more choices: sequence rotation, post-sequence promotion, management and professional double-step development, employees choose the most suitable development direction according to their own characteristics.

Sound training system

Training is the best benefit for employees. Since its establishment, the company has always attached great importance to the training and development of its employees. In addition to providing a professional learning platform, a relatively complete training mechanism has been established.

The "Fangyuan Handbook" is a job training manual tailored by Zhaochi for each position. From the beginning of the job, the employees receive the most basic and detailed training in the "Fangyuan Handbook". At the same time, in the process of growth, through the docking of the company and the government, everyone who wants to go forward can enjoy the benefits of the “Dream of Dreams”; for the basic employees, the company contacts the technical school to “send the door to the door” and the team leader training; for the middle-level personnel The company conducts professional training and management ability training, and invites excellent lecturer team to train the company; for senior management personnel, the company is sent to the management school to continue their studies, ensuring that the Zhaochi talent team has the freshest "knowledge blood" supply.

Incentive adequate compensation system

The company's interests are closely integrated with employees. After listing in 2010, managers and loyal old employees enjoy the company's equity incentives; in addition to having fixed salary in line with industry standards, employees also enjoy high-value creation incentives, quarterly rewards, and year-end rewards based on company interest indicators. Encourage employees to grow together with the company and achieve win-win cooperation.


Since its inception, Zhaochi has been making progress and strives to provide better products and services to customers and consumers. It has also won numerous awards while gaining recognition from customers and consumers. Zhaochi has been awarded the top 100 electronic information companies in China, the top 500 private manufacturing enterprises in China, the manufacturing enterprises in Guangdong Province, the top 100 private enterprises in Guangdong Province, the top 500 foreign trade companies in China, the top 100 enterprises in Shenzhen and the economy in Shenzhen. Important awards such as companies.

In 2017, Shenzhen City released the list of top 100 cultural and creative enterprises in Shenzhen (2015-2016), and Zhaochi won the fourth place, second only to Tencent Technology (Shenzhen) Co., Ltd. and other three companies. Under the situation that the traditional manufacturing industry is facing fierce competition, Zhaochi Co., Ltd. is the first to open the 'Wen Chuang+' enterprise transformation, and actively build an independent TV brand - popular Internet TV, and implement the rapid and comprehensive transformation and upgrading of 'Industry + Internet'. The award is of great significance to Zhaochi, which marks the success of Zhaochi's 'Wen Chuang+' enterprise transformation model and has become a model for the transformation of 'Industry + Internet'. In addition, the company has earned its ingenuity and won the 2016 China Good Design Award and the 2017 German Red Dot Award for its popular industrial design capabilities. These awards are affirmation of the spirit of Zhaochi and the popular Internet TV craftsman. .

National layout

National layout

Shenzhen Longgang - Headquarters R & D and production base

Located in Longgang District, Shenzhen, Zhaochi Innovation Industrial Park is the headquarters of Zhaochi Group, covering an area of 148,000 square meters and a total construction area of 700,000 square meters. Zhaochi Innovation Industrial Park is an independent research and development, design, production and sales base for Internet TV, set-top box, optical cat and LED components. The park is equipped with facilities such as residential buildings, canteens, gymnasiums, badminton courts, basketball courts, and living supermarkets.

Nanchang-LED industrial chain research and development production base

The Nanchang Zhaochi Industrial Park, which is about to be produced, is the production, R&D and sales base for large-scale LED epitaxial wafers, chips and packages. Here, Zhaochi Group will realize the layout of the LED industry chain. The two parks cover an area of 270,000 square meters and have complete living facilities.

employee activity

"Zhaochi good voice" singing contest

Show personality, express yourself, sing youth

Zhaochi Branch

Strengthening the building of the party and government, following the party's program, enhancing the political awareness of employees, and giving play to the vanguard and exemplary role of party members

Self-service library

24-hour self-service library provides convenient reading services for staff

Cultural and sports activities

In order to care for the health of employees, enrich the staff's amateur cultural activities, enhance the physical fitness of the staff, hold basketball games, and conduct training courses such as Tai Chi, Yoga, Aerobics, and First Aid Knowledge Lectures.

Annual meeting of the company

Every year before the Lunar New Year, the company will hold an annual corporate annual meeting. I would like to thank all the staff for their hard work over the past year to recognize outstanding employees. The annual meeting not only enables all employees to communicate, show and express themselves on the same stage, but also strengthens the communication between employees, so that the company can work together toward the new year's plans and goals.

Team building

The company provides employees with a rich spiritual and cultural life, and organizes employees to go out to participate in exciting team building activities every year. In the course of activities, employees can not only recognize themselves, but also enhance their sense of identity with the corporate family, which is conducive to the company's cohesiveness and shaping of corporate culture.